Company: Amazon Books
Target Market: China
Requirements:
– Complete the Executive Summary & Company Description
* Must be 2-2.5 pages long
– Executive Summary (1 page) An executive summary provides an overview of the key findings from the situation analysis and the marketing strategy recommendations made in the plan. Show how the plan helps to address needs in the customer market and how it will address competitors.
– Company Description (1-1.5 Page) This is a high level review of the different elements of the company, its target market, core competencies, competitive advantage, and the industry in which it operates. This section also includes the company’s mission, vision and core values. In this section you will describe the current state of the business that sets the stage for your marketing plan.
– Make sure you support each for bibliographic references. Make sure that you include at least 5 bibliographic references that are linked to the content of your project indicating the name of the team member that contributed with the correspondent reference.
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