- The IBS 2201 Final Project assignment requires students to analyze how cultural and other differences between home and foreign country influence the business/marketing strategy of the international company competing in that foreign country
- The assignment is to be submitted as a Word document with Times New Romans font, size 12 with a one-inch margin, and double-spaced.
- The written submission should be between 4 to 5 pages for Part 2. These exclude cover page and references. Your cover page shall include Name of Course (IBS 2201), name of international company selection and the host country as well as the submission date
- Your paper shall include a Reference list (in APA 7th edition format and listed alphabetically). See attached for Summary of APA Guide and examples for proper APA referencing and in-text citations
*Cultural and others differences in host country (1½-2pg):
a.What were the cultural and other differences between home and host country?
*International business/ marketing strategy in host country (1½-2 pg)
a.How did cultural and other differences influence the business and marketing strategy of the company in the host country?
*Lessons learned and Conclusion (½-1 pg):
a.How could the Company have done things differently? What are the key lessons learned for the company?
*list references in alphabetical order
Attached below is Part 1 of the assignment for reference.
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