Transforming Samsung into a widely recognized international brand and the significant mark it has made in the USA

1. The assignment is to be submitted as a Word document with Times New Romans font, size 12 with a one-inch margin and double-spaced. The written submission should be between 3 to 4 pages. These exclude cover page and references. Your cover page shall include Name of Course (IBS 2201), name of international company selection and the host country as well as submission date.

Your paper shall include a Reference list (in APA 7th edition format and listed alphabetically). See attached for Summary of APA Guide and examples for proper APA referencing and in-text citations.

Name of company: Samsung

Host Country: USA

Introduction & Company Background Information (1½ -2

a.Nature of business

b.History, Mission/Vision

c.Competitive information

Recent Company News

2. Host Country Background Information (1½ -2 pg)

a.Cultural environment

b.Admin/Political environment

c.Geographical factorsd 

d.Economic factorse 


3.Reasons for international business(1-1½ pg): 

a.Why the Company decide to enter/compete in host country?


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