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Unit 4 Discussion 2
Discussion 2: Brand Loyalty
You read about brand how to create brand loyalty.
· Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, PremiumPets I (PPI).
· What could you do to specifically promote the PPI dog food?
· Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?
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