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Using the New Strategic Selling, describe the general elements of a complex sale. Then give an example of a business-to-business product or service that you feel meets the criteria of a complex sale. Defend your selection…be specific in your assessment of the buyer-seller dynamics that make your chosen transaction “complex”.

Complex Sale is one in which a number of people must give their approval or input before the buyingdecision can be made”. It is essential to know the real decision makers and have a strong strategywhen planning and executingthe proposal in e²orts to close the deal. The seller must formulate a planof action and become aware of the potential critical buying in³uences, handle uncertainties aboutcustomers receptivity and be able to leverage their unique strengths in order to max out the competition. The sellers method of selling must be distinct and analytical.
 
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