Posted on by Judy

visit a local specialty store(e.g., sporting goods, cooking product, electronics) and identify a generic product or commodity that might be de-commoditized and differential through innovation . the name of the book is design of pruduct edition 6th ch3 q1

Decommoditization is the opposite of commidization, where the value of product enriched and differentiated through innovation and enrichment. In electronics one thing is LED bulb. Now most of the elecetronics manufacturer produce LED bulb which save energy and have more life. It can be de-commoditized by innovation and adding value in the LED bulb.Now people are using smartphone and GPS based tracking so through innovation one can control the lighting of home through mobile device in a remote location. Through voice command in wireless device one should switch on and switch off the light
 
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