34. Which of the following is true of consumer markets? a. They deal with products or services that are meant for personal use. b. They do not sell goods that are sold in business markets. c. They exceed business markets by size in most countries d. They focus primarily on facilitating an organization’s operations. 35. The product preferences of Hispanics in the United States may be similar to the overall culture, but the community may have its own values and beliefs which may differ. This may result in considerable variation in how and where these people buy goods and services. Which of the following is most likely the reason for such variations? a. Consumer involvement b. Cultural differences c. Cognitive dissonance d. Gender demographics _ 6, How are consumers influenced by reference groups? a. b. c. d. Many consumers provide reference groups with opinions on new products and services. Consumers are prohibited from dissociating themselves from reference groups. Consumers use the same criteria as their reference groups to make their own consumer decisions. Once consumers are associated with a reference group, they do not associate themselves with a secondary group. _37, which of the following scenarios illustrates business marketing? a. b. c. d. Molly, a university student, buys a book to gift her friend. Tom, the accountant at Martel Inc., buys a pair of shoes for his daughter. Mark, a school student, purchases a laptop for his personal use. Jenny, the manager of Ikon Inc., purchases a set of printers for her office. 38. Wesley Electronics Inc. manufactures electronic gadgets such as cell phones, computers, and laptops. To let people know about the products offered, the marketing managers of Wesley Electronics Inc. spend a great deal of money on advertising. They employed various methods of advertising such as print, television, and online advertising. Given this information, Wesley Electronics Inc, is in which step of market segmentation? a. Selecting a market category for study b. Designing and implementing marketing mixes c. Profiling and analyzing market segments d. Selecting the segmentation descriptors for a market 39. Wine Tasters Inc. is a magazine that targets people who appreciate wine and good food. Its major customer base include people who enjoy wine-tasting events and visit different restaurants. Given this information, Wine Tasters most likely relies on which of the following variables to identify its target market? a. Usage-rate segmentation b. Demographic segmentation c. Psychographic segmentation d. Benefit segmentation 40. Corn refiners buy shelled corn and convert it into a variety of products, including high-fructose corn syrup. The refiners then sell these products to companies for use in foods and beverages. Based on this information, which sector of the business market is most likely represented by the corn refiners? a. Resellers b. Producers c. Distributors d. Governments Page