Week 2 Discussion
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“Opportunities”
For this week’s discussion, we will expand on the non-alcoholic beverage (NAB) business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.
For this week’s discussion, please respond to the following:
1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity.
Notes:
· Check out Chapter 9: Strategic Position and Risk Assessment to learn more.
· You will use this week’s information in Assignment 1, question 7.
To help you get started with Week 2 Discussion
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Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.
Opportunities:
What good opportunities can you spot?
What interesting trends are you aware of?
Useful opportunities can come from such things as:
Changes in technology and markets on both a broad and narrow scale.
Changes in government policy related to your field.
Changes in social patterns, population profiles, lifestyle changes, and so on.
Local events.
Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/
Another example- SWOT analysis for Honest Tea Company – check out the opportunities’ section
Strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Tea’s business plan (PDF).
Check out the video below on how to address this week’s discussion.
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