Posted on by Judy

What are some of the metrics that marketing analysis can help uncover about a business or the industry they exist in? Why is this an important practice?

Answer:
Some of the Marketing analysis Metrics are below:
Total Visit – It is the total number of customers visited the location i.e., it is similar to the “Foot Fall” data of a Shopping mall
New Sessions – It is split up between the total number of customers into
New Customers
Recurring Customers. It gives the statics of how many customers are coming back after first visit and how many customers are dropping out, the reasons for that to be analyzed
Selective Traffic- It is channel wise split up of the total customer visit, to identify which channel is outpeforms the others. Its reflects the interest of customer in that channel
Bounce Rate – It is the number of customer which return back without exploring the total content of the website / portal
Total Conversion – It is the number of customer which utilized explored the total content of website out of total customer entered into it. In other words, it can be taken as the success ratio of the marketing strategy applied.
Return on Investment- It is the absolute return on your investment. i.e., how much earn against your expenditure.
These are important practice because, business & its marketing strategy to be contineously monitored to achieve the desired result / profitable result.
 
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