A business case is mixed of Business Plan and Senario. If one has to be competitive in the market, then it has to take the help of Internal sources. There are many factors which linked to each other for the development of Strategy of Business. say Financial back up, Marketing Team, Technological team, Human Resources team. If you have the strategy to achieve the target market and your company CFO is not ready to implement the Scenario, then u may not able to assign the project. It is basically a promising for the best approved Competitive Advantages from the internal sources.
For example, Reliance India has the best competitive advantages in terms of many factors in India Market . The most Important strategy is PRICE .then Is wide NETWORK, Then Distribution, Mobile telephony facilities, smart devices which has many jio apps say jio play, jio music, jio movies. It targets more than million users in just two months. At the introduction stage , it had exceptionally Good plans for free of cost such as unlimited data (4g usage), , text , calls, same price in rooaming. also with least recharge amount ( cheapest one) which is the competitive advantage for reliance jio.
ow he organisaional Functions had the biggest role in introducing such strategy. Say Financial department, Reliance has a good financial backup . in technology, it introduce the mobile devices, free data (4g) coverage, jio’s app etc. , the Marketing of Jio has an immence impact on indian citizen like Media such as Television, radio, print etc, the Event marketing, sponsorships etc.
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