Posted on by Judy

What is walmart company Analysis and product Analysis of walmart

Walmart company analysis entails all the aspects of an economic environment in which this multinational grocery retail company operates. Wal-Mart Stores, Inc. is a multinational retail corporation that runs large discount superstores and warehouses, which was founded by Sam Walton and his brother Bud in Bentonville, Arkansas (USA), less than 50 years ago. It has a sales of over $300 billion per year and is also the world’s biggest employer with a strength of 1.5 million employees. With 5000 stores worldwide and 80% in the US, Wal-Mart makes more business than its direct competitors like Kroger, and Home Depot. The company analysis of Walmart includes:
1. Study of Environment: Study of Macro and Micro Analysis of the company’s economic environment.
2. Operational Analysis: Study of the company’s locations, operational and supply chain processes and quality system.
3. Marketing Mix Analysis: Study of the company’s target customers, pricing, promotions, product and distribution strategies.
4. Human Resource Management Analysis: The study of company’s employee force.
5. Financial analysis: Study of company’s incoming and outgoing cash and its profits and losses.
6. SWOT Analysis: Study of company’s Strengths, Weaknesses, Opportunities and Threats, along with its internl and external analysis.
7. Failure Analysis: Study of company’s failures and the factors leading to it.
Wal-Mart’s Product Analysis is a study of its Product Value, Product placement and Positioning, strategies and techniques used to strategically generating sales by also maintaining its goodwill and trust among customers
 
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