While segmentation based on demographics or usage have many advantages, it could bring some problems as well. Some of problems which could occur are:
Bifurcation: Firstly it becomes difficult to the marketers to bifurcate that which customers falls into which category of segmentation.
Modification in products: If a business is segmenting a market on the basis of demographics or usage, there could be a chance that it requires to do some modification in the products as per the usage requirements.
Price: In demographic segmentation, the business may require to change price to sell to the audience.
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