Writing a business plan for small business is often complicated. What are the biggest challenges involved and what all should be included in a business plan?

The biggest challenges in writing a business plan are:
Market dynamics = The market is very volatile and is difficult to predict the direction
Lack of awareness and analysis on own strength, competitors capability etc. This helps to inadequately put forth strategy for future
Quantifying the goals and targets = Due to lack of awareness on potential, it becomes difficult to set up goals and targets
Things to be included in Business Plan are:
Capturing financial details for all projects and plans so as to have the estimate
Realistic target or goal with timeline to have proper planning and scheduling
Contingency plan in case of failure of plan so as to protect the organization
The assumptions taken into consideration about Market, Customers and Competitors so as to have reference
 
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