In today’s scenario, every company is facing or opting an organizational wide change, which means introducing something new in an existing set up. Transformation of an organization by major reorientation of its operations is termed as organization wide change. The response of the organization wide change can be, resistance to change, and acceptance of change.
The reasons for the resistance of change shall be
Change in habits
Lack of competence
Fear of personal impact
Fear of failure
The reason of the acceptance of change shall be
Necessity of change
Respect for change manager
Following are some strategies formed by the management for the effective communication as aid in organization wide change.
Top management initiative- It is the responsibility of the top management to communicate the advantage of change and clarify the doubts of all the stakeholders.
Organisational structure- Change is structure may require a change in strategic palns, policies and procedures.
Discussions- There shall be proper discussion with all the employees and they should be encouraged to express their feelings, concerns,worries and frustration.
Coordination- For the implementation of change effectively,the focus of the manager should be on coordination of all the departments.
Continuity in communication- The whole change process shall be communicated properl y to all the employees. Communication includes need for change, actions taken, results obtained etc.
Change manager- One person should take the initiative to implement the change. He should be visionary, persuasive and consistent.
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