The brand always tries to get a position in the consumers mind.
The customer information helps them in positioning their brand. For an example what are taste and preferences of the customers, what are their capacity of purchase, what are their need etc. As per their requirement the companies make their strategy. The information helps the companies in fulfilling the customer requirement.
The customer information helps the companies to choose the medium of the communication. The companies know that how to communicate and what should be the medium. By this way they communicate in more efficient way.
Customer information like mobile no and email ids will help the companies to direct approach the customers.
Companies can customize their advertisements to approach the people as their shared values and cultures.
Companies can give them customized offers to purchase their product. It may be reference no, coupons etc. this will make the brand image.
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