Application Management Communication
Marketing communication is an enabling tool for increase in business. Before the advent of social media platform and smartphones, food businesses were largely dependent on the walk-in traffic, word-of-mouth publicity, print media reviews and publicity through pamphlets and leaflets. In the digital age, with the ability of customers to access information through various digital avenues like smartphones, laptops, tablets and social media websites, they can wish to make purchases online to deliver food at their doorstep. This is a win-win situation both for the customers and the food business owners.
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