Posted on by Judy

Background: One of HBC company’s marketing Objective is customer engagement and improve our customer experience so very important to do the event like a fashion show as our experiential marketing strategy to get customer involve in our new season collection and to create personal, memorable, and interactive experiences. Questions: Write event objectives based on the event of the fashion show in Hudson’s bay, and how can increase the awareness of the products to their customer and improve the shopping experiences. What kind of effect of the company by the event?

Fashion show would be very helpful for effective display of the products to the customers and get new customers as well as increased sales. The event objectives behind conducting fashion should be able planned to gather maximum customers and the main objectives can be as below.
Promote the premium products to gain maximum customer attention: The main objective of the event should be to promote the premium products in the new season’s collection and the company profit would be mainly dependent on those premium products. If the fashion show is able to showcase the features of the premium products effectively more customers would buy those products and this will help to increase the profit through the new season collection. If the customers are satisfied with the product features they can buy the specific product from the store with improved the shopping experience reducing the time to be spent on product search.
Involve celebrities in the fashion show to ensure more attendees: When there are celebrities in the events as chief guest more people would prefer to attend the event only to see the celebrity. Many people believe that celebrities use and promote only premium products and this perception can help HBC company to increase the sales. When the number of attendees increases there will be substantial increase in new customers.
Understand the customer opinion about the new season collection: The marketing executives should take the opinion from the event attendees on the fashion show and the products displayed. This would help to identify the demand for the products and plan the production accordingly. This will ensure the availability of the product in stores according to the demand and make customers happy with their choice of product.
Encourage maximum customer interaction and promote the product: The event should be able to ensure maximum customer interaction by communicating with the customers. The executives should explain all the features of the product and all the benefits including cost benefit and quality. The offers and discounts provided by the company also should be communicated effectively to the event attendees. If the executives are able to convince the attendees more people will start buying product from HBC Company.
The company would have a positive effect on the customer’s buying behavior through the event. The company may get more new customers and may achieve significant improvement in profit through their new season collections. The event will also contribute in brand promotion.
 
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