Customer relationship management (CRM) is the process by which client relationships, customer loyalty and brand value are build through marketing strategies and activities.
Ojective of CRM :- Objective of the CRM system are
– Improve customer visibility
– Customer on-boarding process should be automatic and simple
– Customer project and its status should be clear
– Automatic payment method and billing method
– Commimocation and stakholder management should be standard and transparent
– Customer issue and complaint tracking process should be clear and proper SLA should be tracked
Process that should be used in CRM are
– Knowledge discovery :- In this all the details related to product and specification will be available, so that client can plan accodingly
– Marketing planning :- All the marketing strategy is be saved here
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