Posted on by Judy

What is the difference between a local, international and global product? Can you give examples of each and state the reasons for your choices?

A local product will have a market spread in smaller area, region, or a particular country only. It has a customer base who is local residents. These customers will not be brand savvy. The prices will be generally low. The quality standards might be inferior.
For example:
The Pepper Sauce made in Newyork can be treated as local products.
Aloo Tikki (potato and bread made dish) is a local product launched by Macdonald in Indian market.
International product:
This product will be same for selling in few countries of the world. They have good quality as well as more demand in some particular market.
For example: Nestlé’s Maggi, Nescafe, Columbian coffee, Oppo phones etc, In this , country specific sales, advertising and marketing strategies might be devised.
Global product:
These products will be sold in almost every country of the world having the same brand name. The quality standards will be utilized as per the global norms and guidelines.
For example:
Pepsi and Coke both are famous under their parent brand. And, they will be taste under same brand name. Dell, apple etc. are also global brand.
 
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