identify a current new product that you believe is a “winner” and a current new product that you believe is a “loser.” Justify your choices with detailed examples.

Current New Product- Winner
The current new product as a winner is said to be Apple products. The IPhone X, Watch, MacBook etc are said to be best product winners of Apple, which satisfied the customer on their expectations.
The reasons for the winning is given below:
The innovation is a major reason for winning, as where the user always expect on high end technology and get attracted towards the same.
The designs are different, so that motivate the customer to purchase the same and that increases the profit of the organization.
The watches had benefitted the customer to understand on their health conditions, as the watch captures on the exercise and fit of the customers.
The flexibility and comfort plays a major role for the success, as where the sleek products are produced and the customers get satisfied on using those products.
The services are provided all over the world, so that if any issues occurs to the product immediate solution would be provided by the servicers, as that developed on trust and loyalty of the customer and lead the product towards success.
Current New Product- Loser
The current new product as a loser is the Lenovo products.
The reason for the losing is given below:
Lack of innovation and that demotivated the customer to purchase, as they would have been used the same model.
High Competition in the market for the same product, as where the competitors would provide the same quality with low price, so the customers would switch and it create loss to the company.
Lack in adapting to the changes, as where the products would be as a replica.
 
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