[ad_1]
This exercise is a review of all the facets that go into the planning and execution of an e-business—facets that we will be talking about in more detail soon. It simulates a high-level rendering of a typical e-business implementation, from the planning, through the automation of the internal operations through ERP, reaching externally to suppliers through the supply chain and to customers through CRM. It is designed to get you thinking about the actual forms these functions may take, how they all interact, and the medium through which the e-business is conducted.View the Elements of E-Business media piece linked in Resources. As you click on the main elements buttons at the top of the screen, from [Planning] through [Customer Management], the facets of the e-business that are chiefly affected will be highlighted. They are all connected by a central database. Note that external resources such as suppliers and customers are also represented, along with activities such as deliveries or website hosting that can be in-house or outsourced—internal or external. For your project in this course, you will write a plan for the implementation of e-business methods that include ERP, SCM, and CRM. The tables in this exercise should help you brainstorm the e-business functions for which you need to plan. Think of them as pieces of a puzzle that you need to create a process flow that typifies a specific business. You may want to come back to these tables often during the course to review e-business components as you develop your project.Not all e-businesses are created the same, and they do not use every function equally. For example, a customer of a print-on-demand (POD) book website may see a promotion for a book and enter an order and payment information online. The POD company gathers and indexes information about the customer and purchase and sends the order electronically to a printer. The printer manufactures the book and sends a pickup request to a carrier like FedEx that sends tracking information to the POD company. The POD company sends a notification of delivery and tracking information, which the customer then uses to see where the package is. The carrier delivers the book to the customer. The POD company then follows up with a thank-you e-mail, and new promotion coupons and ads. The customer may extend the cycle by purchasing more books, returning the book, or complaining about the product. That describes the flow, but what e-business actually happened here? Let’s start again at the beginning.A customer of a print-on-demand (POD) book website sees a promotion for a book. The e-business behind this seemingly simple process involves the implementation of the publisher’s website, the incorporation of keyword optimization (SEO) that generated an ad and the hardware, software, and personnel needed to make all this happen. The customer enters an order and payment information online. This is all part of the information supply chain that includes not only Web content, but the shopping cart and credit card processing. Shipping and billing will use this information to complete the order.The publisher gathers and indexes information about the customer and purchase and sends the order electronically to a printer. Product information is being tracked through the supply chain management software so that supplier services can be monitored. It is also shared with CRM software so that product popularity trends can be detected. Security is employed to keep customer information private.The printer manufactures the book, sends a pickup request to a carrier like FedEx, which in turn sends tracking information to the POD company. The SCM software is still at work here recording yet another partner: the delivery resource. The publisher sends a notification of delivery and tracking information, which the customer then uses to trace the package. Ideally, CRM software is integrated so it can pick up the same delivery and tracking information and send it to the customer via e-mail. The publisher then follows up with a thank-you e-mail, and new promotion coupons and ads. CRM software is still at work, helping to form or strengthen a good relationship with the customer. The customer may extend the cycle by purchasing more books, returning the book, or complaining about the product. The process may start over, or have to be extended, which involves SCM processing another order or return, and CRM being used to mitigate and track problems.As you can see by the flow described above, while many of the forms and functions in the implementation tables can be described in the process flow, not all of them are used.Using the Elements of E-business presentation in this unit’s studies, focusing on the tables, pinpoint any areas where you have experience with e-business. Have you been an e-business customer? Have you been involved in the planning of an e-business? Perhaps you’ve worked with shipping systems or information systems in accounting, marketing, or customer service. Or perhaps your experience has been from the customer side. Which of the e-business models described in the Gottschalk article (direct to customer retailer or manufacturer, service provider, portals, auctions, virtual community, content provider, value net integrator, p. 79) are you familiar with as a customer?http://media.capella.edu/CourseMedia/BUS4022/Eleme…
[ad_2]Source link
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
