Select a company
Select a “solution”
Launch a new product
Go to a new market
Introduce a new brand
What this report is about– company and a marketing plan
For what you did – the “solution”
How did you do – Segments, 4Ps and recommendations (if any)
Say what is this
What are main sections and tools (theory will be used)
Refer to the situation analysis you did
Objective – Solution should be briefly mentioned
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