The required items, that is, the type of data and the method used for obtaining the data are shown in the below table:
https://d2vlcm61l7u1fs.cloudfront.net/media%2F9c5%2F9c51c1ea-3cff-436b-b671-4cb0ef66b780%2FphpzxBJZU.png
1) Changes in Sales to men
Data – Men’s sales down
Method for obtaining the data – MIS
2) Brianna contacts current and formal male customers via email
Data – Emails from customers
Method for obtaining the data – Informal research
3) Brianna conducts formal research with small groups
Data – Comments in focus group
Method for obtaining the data – Qualitative formal responses
4) Brianna conducts formal research with a large sample
Data – Survey responses
Method for obtaining the data – Quantitative formal responses
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