Bus 109 Case base course
Two things to think about writing this case
Think about the strategy
Think about the corporate structure
Structure strategy to be considered more importantly
To answer the three questions:
1. Should they launch in Germane? Argue YES or NO, use case facts or details to support the argument, give the data?
2. Should they launch in multiple countries across Europe or just do one country launch?
3. Should they change their structures to match their strategy and how do they change their structures to match their strategy. How should the structure be modified to support the strategy especially when you are going to go with a launch.
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