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Question 2)
Of the 4Ps, place is the most important because,
> Having product at the right place boosts sales since product is shown to the targetted potential customers.
> Placing a product at wrong place would lead to unecessary inventory pile ups. As a results inventory handling costs increases and goods may get damaged too.
> If we are sending goods to a wrong place, it means that they are not present at the right place or their quantities are not sufficient at the right place. This is opportunity loss and potential sales are lost and hence loss in market share.
> Relocating the goods from wrong place to right place incurs huge distribution costs. Hence, it is very important to send good to the right place for the first time itself.
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