Legislation help to protect the customers, but excellent customer service requires sustained focus from organisations and helps maintain the customers with healthy and long term relationship.
Legislative requirements in customer service are –
Customer service operations
Health and safety requlations
Trade practices
Contract Law
Export & Import regulations
Food Safety
Labelling codes
Risk and hazard managements
Industry Codes of Practice.
The legislation covers-
Trade and business relations that cross state boundaries
Misleading advertisement and representations
Product & service information
Product safety standards
Warranties if any
Provision of accurate and reliable information to be given to the customers
Credit and payment schedules and conditions
Customer has right to expect that the goods and services will be delivered in line with the contract and the supplier has the obligation to meet the same.
Duty of care is owed to the cutomers to ensure that they suffer no losses and harm from the product and services with respect to
Deliberate act
Neglect
Misrepresentation
Fraud
Harmful advice etc
These requirements can be met by keeping a check on the following check points-
Obtain necessary permission and clearance before undergoing any course of action
Explain all the possible side effects of using any particular product
Check that the customer understands proper use of products
Check that the product or service is free from any kind of errors and omissions
Provide proper guidelines on the products involving age factors
Refer customers appropriately for any area of service outside their own expertise.
It is better to give an honest opinion about the quality of rival products when making comparisons, however one should make sure to point out the good points of the product at first and then explain how is their product better with few aspects.
Also ensure that the customers fully understands the implications to any matter to which they give their written consent.
Thus by following the above stated practices the requirements of legislation can be met keeping the customer satisfaction the first priority.
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