Customer plays a very important role in creation of Supply chain. All the decisions made are focused in ensuring high level of service to the customer. It is the final link for the organization to ensure product reaches the market. If the customer is not happy, it will have direct impact on revenue and business goals. The customer needs are critical to understand and must be fulfilled to have high market presence.
The different types of customers are:
Modern trade stores (Cash & Carry). Example: Wal-Mart
In-direct trade stores –
General stores
Medical stores
Kirana stores
Institutions:
Army Canteen
No, all customers are not same and have different requirement.
The logistical challenges faced to deliver excellent service are:
Lack of timely delivery due to un-availability of vehicle. It happens due to limited number of operators in the remote regions. As customer may be located anywhere, it becomes difficult to cater the need
Poor handling of product – The logistics team doesn’t handle the product in right manner leading to in-transit damages and poor customer service. This is due to non-standard vehicle size, poor handling etc.
High cost – The logistics cost is rapidly increasing due to which companies wait for full load formation. It results in delay or excess inventory at customer. Thus, the capital is blocked leading to poor service
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