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Designed for : Google Car App Key Partners : •Car manufacturers? •Auto Dealerships •Technology companies with self-driving technology – Google •Aftermarket companies that modify cars for self-driving mode •Affinity groups for promotion –Safety (Mothers Against Drunk Drivers [MADD]) Key Activities : Company could be: •Vertically integrated organization to build and sell complete car systems, or •Marketing front end for sales of system to end users •System integrator and software developer assembling existing components and leasing systems Key Resources : •Investment Capital – needed if model will be to acquire and lease vehicles •Technology- license or ”purchase” •Software development expertise •Marketing & sales expertise Value Propositions : Address Pain and or Gain •Safety – eliminate drunk driving •Convenience – easy to pickup kids from events – addresses a pain and a gain.. •Gains productive working time while commuting •Used by people too young to have driver’s license •Lower cost to fleet operators by eliminating drivers •It’s cool – it’s techy! Customer Relationships : Needs: •Create awareness •Provide training •Feedback to company Options Include: •Sales of systems to customers •Rental model with full service to vehicles •Sales & service to enterprise customers Channels : •Full service sales of vehicles •Rental model using existing outlets (cardealers or rental car agencies •Dedicated, captive storefronts (like Apple stores) Customer Segments : Convenience users •Soccer Moms – use it to get kids to from events; identifiable by age/income/location – household incomes over $X0k to $X00 per year •Commuting Executives – identify by location, live in suburbs, annual income>$X00k… Safety Users •Bar patrons – current taxi cab users •Bar owners – could offer drop off service to customers who drink too much •Might segment by disposable income or income allocation to entertainment •Elderly or health-impaired user – unable to drive for health reasons Municipal/Enterprise Users •City bus operators •Taxi/limo fleet operators Archetypical Customer •40-50 yrs. Old •2-4 kids •Drives SUV •Owns home •Household income >$75k Market sizing: Geographic area, households, income level Cost Structure : Non-recurring development •Software app development – $XXk… $X00k…$X M •System integration Capital Expenses – fleet acquisition •$20k to $59k per vehicle •Development/leasing of captive storefronts Marketing & Sales Maintaining vehicle/system service centers Fleet Operations (depending on model) •Vehicle gas, maintenance, insurance Revenue Streams : Product Sale Model •Sell car & software as a system – $X0k… price comparable to high end or luxury vehicles Rental/Subscription Model •Like lease model for a car, with premium pricing for self driving features $X00 per month to $X000 per month Usage model Download the app pay the mileage Please fill in canvas Designed for : Door Lock for Apartment Key Partners : Key Activities : Key Resources : Value Propositions : Customer Segments : Cost Structure : Revenue Streams : https://d2vlcm61l7u1fs.cloudfront.net/media%2Fa84%2Fa842e9ed-dfbc-46c7-b67d-6f9519262d5c%2FphpmC6e8i.png Designed for Date: version The Business Model Canvas Key Activities Value Propositions 쏢 | Customer Relationships·| Key Partners Customer Segments Key Resources Channels Cost Structure Revenue Streams @ strategyzer DO ⓘ DES.ONEDray: Business Model Foundry AG and Strateayer strategyzer.com

Designed for: Door Lock for Apartment
Key Partners: Door lock manufacturers, hardware store dealers, security provider companies and private firms, local society groups and resident’s associations, service and maintenance providers, city infrastructure authorities, estate developers and builders
Key Activities: backward integration and in-house manufacturing, open end marketing with exclusive, online and through multibrand hardware stores, 24X7 support in case of digital door lock by a central control room.
Key Resources: Investment capital for manufacturing capacity and control room, wages and salary of maintenance and support staff, marketing and selling expenditure, house overheads and fixed costs, online upkeep and development.
Value Propositions: Safety is the prime concern, ease of handling, after sales service, smart watch through a mobile application and customer can remotely open or shut the apartment even by the mobile application remotely.
Customer Segments: residential buildings and office buildings as well as commercial establishments like shops and stores. Both genders, who have a home to live in, premium segment for digital system and regular segment as basic lock and key apparatus
Cost Structure: marketing and sales, maintenance and service staff, one-time development cost, franchising in smaller towns, community service to gain word of mouth communication by providing free of cost to local churches, libraries, theatres, museums etc.
Revenue Streams: product sales, product maintenance agreements, premium charges for mobile application and care, franchising fees, loyalty-based exchange and upgradation offers
 
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  1. I want to write about the Door Lock Business (Please fill in) There is an example. Designed for : Door Lock for Apartment Key Partners : Key Activities : Key Resources : Value Propositions : Customer Segments : Cost Structure : Revenue Streams : (Example) Designed for : Google Car App Key Partners : •Car manufacturers? •Auto Dealerships •Technology companies with self-driving technology – Google •Aftermarket companies that modify cars for self-driving mode •Affinity groups for promotion –Safety (Mothers Against Drunk Drivers [MADD]) Key Activities : Company could be: •Vertically integrated organization to build and sell complete car systems, or •Marketing front end for sales of system to end users •System integrator and software developer assembling existing components and leasing systems Key Resources : •Investment Capital – needed if model will be to acquire and lease vehicles •Technology- license or ”purchase” •Software development expertise •Marketing & sales expertise Value Propositions : Address Pain and or Gain •Safety – eliminate drunk driving •Convenience – easy to pickup kids from events – addresses a pain and a gain.. •Gains productive working time while commuting •Used by people too young to have driver’s license •Lower cost to fleet operators by eliminating drivers •It’s cool – it’s techy! Customer Relationships : Needs: •Create awareness •Provide training •Feedback to company Options Include: •Sales of systems to customers •Rental model with full service to vehicles •Sales & service to enterprise customers Channels : •Full service sales of vehicles •Rental model using existing outlets (cardealers or rental car agencies •Dedicated, captive storefronts (like Apple stores) Customer Segments : Convenience users •Soccer Moms – use it to get kids to from events; identifiable by age/income/location – household incomes over $X0k to $X00 per year •Commuting Executives – identify by location, live in suburbs, annual income>$X00k… Safety Users •Bar patrons – current taxi cab users •Bar owners – could offer drop off service to customers who drink too much •Might segment by disposable income or income allocation to entertainment •Elderly or health-impaired user – unable to drive for health reasons Municipal/Enterprise Users •City bus operators •Taxi/limo fleet operators Archetypical Customer •40-50 yrs. Old •2-4 kids •Drives SUV •Owns home •Household income >$75k Market sizing: Geographic area, households, income level Cost Structure : Non-recurring development •Software app development – $XXk… $X00k…$X M •System integration Capital Expenses – fleet acquisition •$20k to $59k per vehicle •Development/leasing of captive storefronts Marketing & Sales Maintaining vehicle/system service centers Fleet Operations (depending on model) •Vehicle gas, maintenance, insurance Revenue Streams : Product Sale Model •Sell car & software as a system – $X0k… price comparable to high end or luxury vehicles Rental/Subscription Model •Like lease model for a car, with premium pricing for self driving features $X00 per month to $X000 per month Usage model Download the app pay the mileage https://d2vlcm61l7u1fs.cloudfront.net/media%2Fc0e%2Fc0ebfe0a-1f63-400f-8516-afcd16165c5d%2FphpeGJNwp.png
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