I want to write about the Door Lock Business (Please fill in) There is an example. Designed for : Door Lock for Apartment Key Partners : Key Activities : Key Resources : Value Propositions : Customer Segments : Cost Structure : Revenue Streams : (Example) Designed for : Google Car App Key Partners : •Car manufacturers? •Auto Dealerships •Technology companies with self-driving technology – Google •Aftermarket companies that modify cars for self-driving mode •Affinity groups for promotion –Safety (Mothers Against Drunk Drivers [MADD]) Key Activities : Company could be: •Vertically integrated organization to build and sell complete car systems, or •Marketing front end for sales of system to end users •System integrator and software developer assembling existing components and leasing systems Key Resources : •Investment Capital – needed if model will be to acquire and lease vehicles •Technology- license or ”purchase” •Software development expertise •Marketing & sales expertise Value Propositions : Address Pain and or Gain •Safety – eliminate drunk driving •Convenience – easy to pickup kids from events – addresses a pain and a gain.. •Gains productive working time while commuting •Used by people too young to have driver’s license •Lower cost to fleet operators by eliminating drivers •It’s cool – it’s techy! Customer Relationships : Needs: •Create awareness •Provide training •Feedback to company Options Include: •Sales of systems to customers •Rental model with full service to vehicles •Sales & service to enterprise customers Channels : •Full service sales of vehicles •Rental model using existing outlets (cardealers or rental car agencies •Dedicated, captive storefronts (like Apple stores) Customer Segments : Convenience users •Soccer Moms – use it to get kids to from events; identifiable by age/income/location – household incomes over $X0k to $X00 per year •Commuting Executives – identify by location, live in suburbs, annual income>$X00k… Safety Users •Bar patrons – current taxi cab users •Bar owners – could offer drop off service to customers who drink too much •Might segment by disposable income or income allocation to entertainment •Elderly or health-impaired user – unable to drive for health reasons Municipal/Enterprise Users •City bus operators •Taxi/limo fleet operators Archetypical Customer •40-50 yrs. Old •2-4 kids •Drives SUV •Owns home •Household income >$75k Market sizing: Geographic area, households, income level Cost Structure : Non-recurring development •Software app development – $XXk… $X00k…$X M •System integration Capital Expenses – fleet acquisition •$20k to $59k per vehicle •Development/leasing of captive storefronts Marketing & Sales Maintaining vehicle/system service centers Fleet Operations (depending on model) •Vehicle gas, maintenance, insurance Revenue Streams : Product Sale Model •Sell car & software as a system – $X0k… price comparable to high end or luxury vehicles Rental/Subscription Model •Like lease model for a car, with premium pricing for self driving features $X00 per month to $X000 per month Usage model Download the app pay the mileage https://d2vlcm61l7u1fs.cloudfront.net/media%2Fc0e%2Fc0ebfe0a-1f63-400f-8516-afcd16165c5d%2FphpeGJNwp.png