HA425 Unit 7 Discussion

Discussion should be at least 250 words and responses should be at least 100 words.

Post your answer to the following topics. Be thoughtful, creative, and work to advance the Discussion. On two separate paragraph give your opinio to  Tanyka Timmons and Monique Sims. With a total of two pages 

Topic 1:  Describe how marketing can be used with health care CQI. Define the business case for quality. Explain how performance targets could be set.Tanyka Timmons 

Tanyka Timmons

Hello Professor and classmates I pray everyone had a blessed and prosperous week!

Marketing as defined by (AMA, 2017) is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. I view this as visual and vocal representation of people places or things. In healthcare marketing is vital to the continual improvement process (CQI) because it is the tool that enhances the customer perspective of experience, adds value to an organization’s services and grows the organization  into a successful future. Healthcare marketing gives patients insight to continual improvement efforts like updated equipment, remodeled departments, new facilities and increased access.

A business case for healthcare quality improvement intervention exists if the organization realizes a financial return on the investment required for the intervention in a reasonable time frame using a reasonable rate of discounting. This return may be in the form of profits, reduction in losses, or avoided costs. A business case may also exist if the organization believes that a positive indirect effect on its function and sustainability will accrue within a reasonable time frame (Sadeghi, S., Mikhail, O., Barzi, A., Shabot, M.M 2013).

Performance targets could be set by utilizing the SWOT analysis the identification of strengths, weakness, opportunities and threats; this analysis will prevent overreaching that will cause disappointment, frustration and setting too modest of targets causing the organization to fall short of its potential (Sadeghi, S., Mikhail, O., Barzi, A., Shabot, M.M 2013)

American Marketing Association (AMA) (2017). Definition of Marketing. Retrieved from URL https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx

Sadeghi, S., Mikhail, O., Barzi, A., Shabot, M.M (2013). Integrating Quality and Strategy in Health Care Organizations; 13th Ed. Burlington, MA: Jones & Bartlett Learning

  Monique Sims 

Hello Professor and classmates,

Continuous Quality Improvement is a philosophy that encourages all health care team members to continuously try to provide the best treatment by asking their patients “How are they doing?” and “What could we do to make it Better?” (NLC, 2013).  The best way to market CQI or anything today will be social media.   It is the cheapest and most effective way to reach the mass population of people.  People would also be able to post on the company social media account leaving reviews that maybe negative or positive. Not only does that give the people the opportunity to get a feel for the organization, it also give the organization the opportunity to e able to communicate with current and potential consumers. 

The business case for quality is designed for developing a business case for quality enhancing inventions in healthcare.  There are 11 steps that are used to help you:  (1) describing the intervention, (2) determining perspective, (3) identifying the effects of the intervention on quality, (4) designing the study, (5) identifying and measuring cash flows, (6) considering the effects of capacity constraints, (7) selecting a measure of return on investment, (8) determining the time horizon for the analysis, (9) determining the discount rate, (10) adjusting costs and savings for inflation, and (11) determining organizational readiness for business case development. A checklist offers guidance on assessing readiness for the business case.  (Reiter ‘et al”, 2006)

Performance targets is nothing more than setting reasonable and obtainable goals and support top level targets with lower level targets by making targets fun.  The object is to give yourself motivation to achieve you goal and to continue striving.  (Matt, 2018)


National Learning Consortium (NLC)(2013).  Continuous Quality Improvement (CQI) Strategies to Optimize your Practice.  https://www.healthit.gov/sites/default/files/tools/nlc_continuousqualityimprovementprimer.pdf

Reiter, K.L; Kilpatrick, K.E; Greene, S.B; “et al” ( 2006).  How to develop a business case for quality.  https://academic.oup.com/intqhc/article/19/1/50/1858930

Matt, B. (2018).  How to Set Performance Targets That Work.  https://www.bernardmarr.com/default.asp?contentID=1013


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