Yes ,definitely brand manager should address the issue of avoiding the risk of sameness and distinctive because a brand manager role is different from other and brand manager always work for building the name and whatever his activities totally work for making brand different from others.
Brand manager is always concern for making brand awareness different from competitors.
Branding is only possible when a brand manager differentiate its brand from competitors. Brand manager is work for introducing the product uniqueness, products special features and special application of products.
In the both case brand building possible and mostly it’s depend on the commitment and intelligence level of individuals and well-structured organization.
There are so many business personalities who build their companies brand by their own commitment and intelligence level.
Personalities like Mark Zuckerberg, Bill gates and Steve jobs have made a brand by their individual commitments, intelligence, visionary thoughts and leadership traits.
Well-structured organization is also capable to build a strong brand because this organization can hire the talented, visionary and peoples who have strong thoughts process. Such organization has much money and they can invest this money on
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