Posted on by Judy

identify which advertisement you feel was the most effective by Quarter from Super Bowl 2017 (select one commercial per quarter). Then, describe which two were the least effective in your opinion. Support your ideas, and provide rationale for your selections. Explain in detail why you believe this commercial to be the most effective/ by quarter: – Who does it specifically appeal to? – What strategy does it use? (fear, sex, humor) – Is the ad designed to raise awareness, position the brand, or introduce a new product? – Why would this company select the Super Bowl as a platform? – Has this company activated at any other events surrounding the Super Bowl? – How many commercials has this company launched during this event, and in what quarters? – Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? – Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? – Where else should this company look to advertise? – How much did each of these commercials cost to air during the Super Bowl? – Is it worth the price, why or why not?

Budweiser was an effective advertisement that worked on the topic of turbulent times. It hit the concept of immigration and chose political conversation to make a splash. It was an effective way to stand out. It pointed out how without immigrants Budweiser wouldn’t be here and played on the theme of immigration which is central to the present situation. This is an interesting advertisement that makes a political statement and targets the young professionals and older people. It makes am important message which is relevant to Americans.
Auto and Budweiser used messages that revolved around political and creative themes. Audio used more emotive ad and had 9 percent of viewers that fell in the bracket of neutral range.
The cost of super bowl ad is around 5 million dollars and above. Mr clean got an advertisement spot for super bowl for the first time and it made a strong impact. The intended target audience included women who were in the age demographics of (25-34, 35-44, 45-54). The ad revolved around Mr clean transforming into Sex symbol with seductive theme. It used strong metaphors to convey sexual tone with the tagline “gotta love a man who cleans”. It took an existing product and gave it a new identity. The campaign got effective online views and social actions.
This was the first time for Mr. Clean to get the spot for third quarter of Super Bowl and it made a long lasting impact with its engaging theme and giving a new identity to its product. Yes it is worth the price to get a spot on Super Bowl because of its target audience. It is expected to penetrate deeper into the market and make a difference by reaching its message to the audience.
 
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  1. Explain in detail why you believe the commercial ( Avocados from Mexico) Super Bowl 2017 was not effective/ by quarter: – Who did it specifically appeal to? – What strategy did it use? (fear, sex, humor) – Is the ad was designed to raise awareness, position the brand, or introduce a new product? – Why was this company select the Super Bowl as a platform? – Has this company activated at any other events surrounding the Super Bowl? – How many commercials has this company launched during this event, and in what quarters? – Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? – Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? – Where else should this company look to advertise? – How much did each of these commercials cost to air during the Super Bowl? – Is it worth the price, why or why not?
  2. was the Coca-Cola,love story from the 2nd Quarter was an effective advertisement from super bowl 2017. Who does it specifically appeal to? – What strategy does it use? (fear, sex, humor) – Is the ad designed to raise awareness, position the brand, or introduce a new product? – Why would this company select the Super Bowl as a platform? – Has this company activated at any other events surrounding the Super Bowl? – How many commercials has this company launched during this event, and in what quarters? – Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? – Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? – Where else should this company look to advertise? – How much did each of these commercials cost to air during the Super Bowl? – Is it worth the price, why or why not?
  3. Had google company activated advertiing at any other events surrounding the Super Bowl 2017? How many commercials had the company launched during super bowl 2017, and in what quarters? How much did each of these commercials cost to air during the Super Bowl? Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? Is it worth the price, why or why not? provide some insight regarding your thoughts to Super Bowl advertising, and whether or not it is cost effective. Support your thoughts with quality sources that back your beliefs, and explain what type of advertisements seem to work, and which ones don’t. List your references.
  4. Has Mr, Clean company activated at any other events surrounding the Super Bowl 2017? – How many commercials has this company launched during this event, and in what quarters? – Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? – How much did each of Mr. Clean commercials cost to air during the Super Bowl 2017?