There are two levels of Marketing being done in an organization :
External Marketing : where the firm tries to attract the customers by way of attractive advertising and good quality product.
Internal Marketing : where the firm tries to keep their employees satisfied by giving good salary and other perks and benefits to their employees.
In today’s scenario, internal marketing is more important, as the employees act as interface between the firm and the customer. They will keep the customers satisfied only if they tehmselves are satisfied and highly motivated in the organization. As a result , employers try to keep their employees satisfied by giveing good salary, perks and incentives to their employees. Maslow’s hierarchy of motivation says that the employees should be physiologically satified by giving good salary, they should be given safety needs by providing job security, social needs by providing friendly environment in the organization, and offering them higher studies opportunities and growth in their job in order to satisfy their self-sctualization needs.
Thus a firm’s foremost priority is to keep its employees satisfied and in turn the employees would keep the customers satisfied.
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."