Considering the benefits of using Social Media Analytics Tools such as to get precise data to perform better decision making for business success; analyze competitors’ data and know their strategies to interact with the users, this helps in updating own business strategy and raising the business profits; getting to know how the audience is engaged when running any campaign; better analysis of feedback or responses received from users and determine their needs. An ideal internal analytics tool for a social media platform should support important features such as –
– Understand how each user post and content posted by a user contributes, generate user engagement metrics and transformed to showcase the business profits through return on investments
– Should be able to generate and share customized marketing report considering all social media channels and helps in team collaboration to check the content performance
– Should be able to provide information on market position when comparing the data with competitors, to take proactive actions to influence the market
– Real time data on how the campaigns are driven, this will help in better budget allocation
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