Posted on by Judy

Select A Product You Are Familiar With Based On Your Knowledge Of The Product Li

Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes
will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
 
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  2. 2. Many marketing managers consider the Product Life Cycle model to be useful, but fundamentally flawed, because: a. Some markets mature even before the product is introduced b. Early adopters are not always part of the mature consumer target segment c. Product warranties can be instituted to actually guarantee that a product will not decline or break as it gets older d. Overall sales in the maturity phase can actually surpass those in the growth phase e. Innovative marketing managers can extend the curve almost indefinitely by finding new dimensions on which to differentiate their product.
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