What are the basic socio-economic reasons behind the concern over lack of product innovation at Procter &Gamble?

Lack of product improvement in Procter & gamble may be due to lack of innovation and lackadaisical attitude on part of the top management to alter the current technology used in the products. An organisation can only survive in current era with continuous and constant innovation and research and development. Socioeconomic concern may be in the acceptance of the products among the people over a long period of time.
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