Who is a typical Cooper’s Hawk Winery & Restaurants consumer? From a marketing perspective who is there target consumer and demographics?

Answer: Cooper’s hawk Winery and restaurant is a chain which offers upscale casual dining options to its customers along with a bar, a tasting room and a retail shop. It offers various types of wines and also runs a wine shop. Therefore its typical customers are wine lovers who want to taste or purchase wine and at the same time will like to have some food and socialize.
Their target consumers are upper middle class to high end customers in the U.S who have a love for wine and are brand loyal. They are usually from 30-65 years of age and are mostly married. Such customers like to have memberships of the wine clubs and are fond of socializing.
 
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