Solution : Option : D : Geodemographic
Geodemographic market segmentation divides potential customers into zip code-defined neighborhoods characterized by parameters such as income, household size, and lifestyle.
Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation.
Geographic segmentation divides the market into areas based on location.
Combining both demographic and geographic information is referred to as geodemographics. The idea is that housing areas in different zip codes typically attract certain types of buyers with certain income levels.
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