Posted on by Judy

From the textbook Business Driven Technology 6th edition. Chapter 3 case-Amazon Drone Knocking 3. How can a CRM system help communicate issues in the supply chain between customers and drones?

Customer Relationship Management is a branch where the efforts are being taken tobuild good relatishipbetween the manufacturer and the customer. Amazon has come up with the latest technology of delivering the items right at the doorstep of the cutsomer by making use of drones.Many of the people are skeptical about it considering it to be the wastage of money.
Using drones to deliver the items to the customer can be made more effective by making use of CRM tool. If there is any issue in terms of delivery of the product to the customer,it can be reported directly by making use of CRMtool.By collecting the feedback from the customers and recording it gives an exact picture of issues faced by the customers in the supply chain. A backend team of CRM work consistently tocollect the feedback from the customer and trying to improvise it by working on the shortcomings.Thus company like Amazon can keep their customers satisfied.
 
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  3. From the text book Business Drivem Technology 6th edition. Chapter 3 case-Amazon Drone Knocking 2. Why are big retailers racing to be the first to market with drone home delivery?
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