Posted on by Judy

Imagine you are a digital marketer for ATB Financial Bank in Canada. The company’s goal for using LinkedIn is to generate brand awareness; they want to be known as an employer of choice. Based on this goal, how would ATB use LinkedIn Company page analytics to ensure that their strategy was producing their desired result? Describe three key ways the company could track brand awareness for recruitment using LinkedIn analytics. Your answer should be submitted typed and be 250-500 words in length.

As per LinkedIn, Company Page Analytics are divided into three sections—Updates, Followers, and Visitors:
Updates- It include preview ,date , sponsor,clicks,interactions,followers ,engagement.
Followers- 3 types -total,organic,acqired.
Visitors-page views,career page views are types to look in.
brand awareness can be generated by potential consumers and old consmers
 
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  4. DISCUSS social media analytics. With so many different social media platforms and analytics offerings, it can take a lot of time to track digital metrics. Does it make sense to use a third-party analytics tool like Sprout Social, Hootsuite or Simply Measured? Why or why not?