The six key ways the company could track B2B lead generation using LinkedIn analytics are:
Tracking key metrics like no. of new connections, or no. new followers. 20-30% weekly increase in both parameters would indicate a steady growth for the firm
Another key metric which the company could track is reach. Reach basically provides an insight into the extent of the company’s popularity among its intended audience. It tracks the no of unique people who follow company’s articles and posts.If the company’s strategy is producing desired result, its reach should be quite high and should have a constant growth.
Demographics of the followers. Analysis of the demographics of the followers of the company’s page, would indicate whether the message is going to the right audience or not. Lead generation would be substantive if the intended audience could be identified and engaged accordingly.
Analysis of performance of competitors on the same metrics could also help in analyzing the performance of the company’s linkedln page. Traction being generated by pages of competitor and a comparison with our company’s page would throw key insights
Engagement with followers and intended audience is very important for lead generation. Keeping the audience engaged and informed about the product would lead to strong lead generation and would produce desired results.
Conversion of leads is another key metric and its growth on a weekly basis could provide the necessary insight. All the above metrics could be used to evaluate the performance of any digital campaign run by the company.
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