hat You are an executive for a large organization t provides services to state and federal agencies A software development firm approached you with an offer to implement new software that might give your organization a strategic advan tage by reducing the service delivery cycle by several days. What would you do to avoid putting your organization on the “bleeding edge” while still considering the new software? When a software developer creates a de facto standard (i.e., not the official standard, but some- thing so widely used that it becomes a standard) it has monopolistic power. Should governments ventut onin people for funds? ” What an tion contr software Can you think of any other first gies that might replace satellite rad g much of the mark io? Applying Concepts audience for the product? What sh company’s major goal in the first years: profit, market share, user base, ical improvement, or perhaps havir sales force in this industry? Should the give anything away? Prepare a detailat enumerating and explaining your 34 Although Apple Computer Inc. introduced a per- sonal computer and software that was superior to those produced by IBM and other companies, it failed to capture the lion’s share of the PC market. However, it did capture a large share of several markets: the digital music player, cell phone, and tablet. Complete some research. What was the difference in the company’s approach to the two types of products? What is your conclusion regarding the proper approach when developing a new digital product? twg 37. You are a software-marketing expert, A ware development firm has hired you to on pricing and marketing strategies of its application. After some research, you that the firm can be successful either b a high unit price (in which case, probably businesses would purchase licenses to applicationl, or at a very low price, which be attractive to many individuals and You estimate that by the end of the sixth the marketing effort competing software wil b offered, which will bring the number of urits so to zero. For alternative A, the price would be S 35. Prepare a brief essay that includes an example of each of the following strategic moves: raising barriers to entrants (Hint intellectual property. establishing high switching costs, creating a new product or service (Hint the web), and establish ing alliances. The examples do not necessarily have to involve IT. Do not use examples already presented in the text. You may use examples from actual events or your own suggestions but the examples must be practical. A publishing company wants to publish electronic books that can be downloaded and read on both tablets and electronic readers. At least two firms have developed e-book technologies that the publisher can adopt. The publisher hires you as a strategic consultant. Write a report explaining the strategic moves you suggest. What would you advise the company to do: try to develop its own e-book reader or purchase a license for existing technology? Who should be the initial target per license, and you expect 600 adopters in the first year and an annual growth of adopters of 50 percent. For alternative B, the price would ba $25, and you expect 25,000 adopters in the first year and an annual growth of adopters 5 percent. Use a spreadsheet application to oa culate revenue, and tell the firm which strategy expected to bring in greater revenue. Enter h prices and number of first-year adopters for alternative only once, each in a single cel, and use absolute referencing to those cells 62 The Information Age